Together, we will explore how different types of incentives (structural, cultural, personal etc.) can influence research practices and help create a more transparent, collaborative, and future-oriented research environment. We will look at strategies, policies, and examples that highlight new approaches in areas such as research data management, digital literacy, and open science. Rather than focusing solely on publishing, the workshop invites you to consider what kind of recognition and support could make deeper engagement with the academic system more attractive and sustainable.