Pre-Registrations in Practice: Experiences and Tips From Marketing Research
How widespread are pre-registrations and what tips are there for carrying them out? Prof. Dr Sabine Kuester from the University of Mannheim gives an insight into her experiences in marketing research. In a pre-registration, researchers deposit important information about a planned study in a public register before they start conducting it. The Open Economics Guide contains background information on this, for example on the benefits of pre-registrations and how pre-registrations work. Prof. Dr Sabine Kuester holds the Chair of Marketing & Innovation at the University of Mannheim. In this interview, she talks about her experiences with pre-registrations, including from her […]